When Western's Ivey Business School was contemplating the notion of adding a Google virtual tour, they decided to put the tour to the test.
Professors asked their MBA students to perform a case study to determine whether the tour would add value to the school's web presence. The answer that some of the shrewdest business minds in the country arrived at was that not only was it advisable to have the tour done ASAP, the tour would pay for itself and then some in no time at all.
Graduates of the Ivey Business School have been shaping the global business sculpture for nearly a century. When the decision was made to open a business school at Western in London, Ontario, another case study was held, this one determining that the business school they should model themselves after was the one housed at Harvard.
Today, Ivey takes its place right there alongside Harvard and all of the world's other most prestigious and well-respected business schools. The school offers full-time undergraduate (HBA), MBA, MSc, and PhD programs, and also maintains teaching facilities in Toronto and Hong Kong for its EMBA and Executive Education programs. One of the oldest business schools in Canada, Ivey is credited with having established the country's first MBA and PhD programs in the Business discipline.
In 2010, Ivey joined the London School of Economics, Bocconi University in Milan, Ecole des hautes etudes commerciales de Paris (HEC Paris) and Barcelona's Escola Superior d'Aministracio i Direccio d'Empreses (ESADE) as the first North American-based business school to offer the CEMS Global Alliance in Management Education.
Ivey lists an academic staff of 109 who oversee the education of 1,300 undergraduate and 300 post graduate students. Ivey's alumni numbers more than 26,000 and includes the likes of former Alberta Premier Don Getty, Arizona Coyotes general manager John Chayka, President's Choice founder Dave Nichol, NASCAR vice-president Gene Stefanyshyn and venture capitalist and Dragon's Den and Shark Tank star Kevin O'Leary.
Their ranks also include a former member of Parliament and Federal Cabinet Minister (Gar Knutson), and corporate CEOs such as George Cope (Bell Canada), Christine Magee (Sleep Country), Michael McCain (Maple Leaf Foods), and David I. McKay (Royal Bank).
In both 2014 and 2015, Bloomberg Businessweek ranked Ivey as the No. 1 business school in Canada and the best business school located outside the borders of the United States. Bloomberg also noted that more than half of Ivey alumni held the title of Chair, President, C-Suite level, Vice-President, Managing Director, or Partner. The Financial Post reported that Ivey grads earned the highest salary of any Canadian business school graduates.
Ivey is known worldwide for its case study work, listing more than 8,000 cases in the school's collection. Ivey Publishing adds better than 350 classroom-tested case studies each year.
Fittingly, it was an Ivey case study that determined not only that a Google virtual tour was a desirable addition to any organization, it in fact was an integral part of growing any business in today's digital age.
The numbers back up the hypothesis put forth in the Ivey case study. Since August of 2017, the 200 spheres of the Ivey Business School have been viewed more than 61,000 times, proof that a Google virtual tour will draw eyeballs and customers to your site.
But is anyone surprised? If there's one thing that Ivey grads have proven time and time again over the years in the business world, it is that they know their stuff.